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Episode 0112: Leading Through COVID-19: Communications and Branding

As we navigate through the coronapocolypse we see that social media, branding, and design have become critical in how we do church. Our Family Church Network Communications Team joins us today. Led by our Communications and Executive Staff Director, Leslee Bennett, we discuss our network communications strategy in having a dual focus as our church prepares to regather while also producing a quality online experience. As our neighborhood churches prepare to regather for our Family Reunions, our online experience, Family Church at Home, is the way many of our people “attend” church each week during the pandemic. Carly Seelman, Communications and Marketing Manager, and Monica O’Connor, Lead Graphic Designer, discuss all things communications today, including tools and strategies that churches of any size can use and implement right now with what they already have.

Key Points:

  • Understanding the roles and responsibilities of the network communications team.
  • How to work on reopening church while producing a quality online church experience (Family Reunions and Family Church at Home respectively).
  • How digital (social media and our website) has evolved during the pandemic, in both design and utility.
  • Why branding is important — for any size church.

Branding is so important because ultimately people see your brand before they get to know you and see the things you produce long before they get to know the heart of your church. Click To TweetThe coronapocolypse has forced us to shift resources, emphasis, and focus to online and social media. Click To TweetOur social media strategy is based on a strong theological foundation. We are amplifying the message of the gospel and Pastor Jimmy’s teaching each week. Click To Tweet

Links Mentioned in Today’s Episode:

Church Communications

Church Communications Facebook Group

Canva

Pinterest

FC Brand Manual

Jimmy on Twitter

Leslee on Twitter

Carly on LinkedIn

Monica on LinkedIn

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